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    THE BRANDING
    AUTHORITY

    LOVE YOUR BRAND

    Recent Posts

    Is retailing as we know it dead?

    Is retailing as we know it dead?

    Free oranges from Sainsbury’s this Christmas!

    Free oranges from Sainsbury’s this Christmas!

    Consumer-first packaging:  Your brand's secret weapon. 3 Golden rules.

    Consumer-first packaging: Your brand's secret weapon. 3 Golden rules.

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    Tesla will win – but it’s not why you think!

    Tesla will win – but it’s not why you think!

    Auto pilot, 100% Electric, zero emissions, ground breaking technology: all great reasons why we will buy a Tesla. I had the opportunity to participate in a test drive of a Tesla S last week in Geneva. It is very impressive. The linear acceleration blew me away; the comfort and hold of the car at speed, a direct consequence of its low and balanced centre of gravity, was exceptional. However I also discovered the car is all-wheel drive, using two electric motors with energy r
    Barnacles on the hull of the big brand supertanker?

    Barnacles on the hull of the big brand supertanker?

    As you stroll down the aisles of your local supermarket these days, have you found your hand straying away from your normal food brands and towards the special displays and gondola ends piled with quirkily-named and interestingly packaged “locally produced” craft brands? You wouldn't be alone if you were now regularly consuming anything from locally sourced sea-salt to jar pasta sauces made with tomatoes grown down the road. My 4th trend observation in the food and beverage s
     

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    +41797775879

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