Branded ingredients or components have been around for years. One only has to look at the emergence of the aspartame market in the 1980’s under the Nutrasweet brand and the success of “Intel inside” branding the microchip in PCs. Branding ingredients or components is a smart way to better protect and differentiate an offering, assuming of course it is sufficiently different and unique in the first place! In a world where science and technology is playing an increasing role,