When advising clients I am often asked quite early on in the relationship what I consider to be the key challenges for branded goods and services over the coming years. I have pinpointed 3 important disruptors that I’d like to share and would love to hear your thoughts on. 1. Authenticity of the brand: Has your brand earned the “right” to do what it does? And does that “right” extrapolate into the future? Authenticity is earned over time through consistently creating real v

Summer has finally arrived and my teenage daughter approached me with a question: “Daddy, why can’t I convince my friends to come our local beach instead of their local beach?” “Well” I replied, “have you given them any really cool reasons to?” - She looked puzzled. I continued, “Why will your friends travel the extra 10km to come to your beach?” Suddenly my daughter became very animated and responded “it has a 3 metre diving platform, a pontoon to swim to and a really coo