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3 disruptors for brand builders
When advising clients I am often asked quite early on in the relationship what I consider to be the key challenges for branded goods and services over the coming years. I have pinpointed 3 important disruptors that I’d like to share and would love to hear your thoughts on. 1. Authenticity of the brand: Has your brand earned the “right” to do what it does? And does that “right” extrapolate into the future? Authenticity is earned over time through consistently creating real v
