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Recently I had the privilege of a visiting speaker slot with a bright and lively group of Bachelor students at the HEG in Geneva. We spoke about the changes in patterns in the distribution of products, from open markets to department stores and supermarkets right through to the rise of e&m-commerce and today’s seamless omni-channel experiences. Most of the session was as expected, drawing upon my experiences with these channels, thanks to my time in Africa and Russia and latterly running a pure-play e-commerce approach for Nestlé BabyNes. Then I made a statement which at first surprised but was eventually appreciated. “Consumers are the same as they always were” There, I said it! Well, “wa