What do the Burj Khalifa and strong brands have in common?We often use architectural metaphors to explain branding and marketing. We build brands, we bridge gaps and we construct plans. I have...
Do you see everything your consumer sees?Reading Martin Lindstrom’s excellent book, Small Data, I am reminded of an example of how simple consumer observation blended with clear...
Tesla will win – but it’s not why you think!Auto pilot, 100% Electric, zero emissions, ground breaking technology: all great reasons why we will buy a Tesla. I had the opportunity...