October - 2016

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THE BRANDING
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Is retailing as we know it dead?

Is retailing as we know it dead?

Is retailing as we know it dead?

Free oranges from Sainsbury’s this Christmas!

Consumer-first packaging: Your brand's secret weapon. 3 Golden rules.

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Is your start-up customer-ready?

Is your start-up customer-ready?

Is your start-up customer-ready?

I have recently researched around 30 start-ups in the biotech space and was quite shocked with what I found. Only 3 of those companies I...

What do the Burj Khalifa and strong brands have in common?

What do the Burj Khalifa and strong brands have in common?

What do the Burj Khalifa and strong brands have in common?

We often use architectural metaphors to explain branding and marketing. We build brands, we bridge gaps and we construct plans. I have...

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