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Take a look at your company’s vision (often called mission or purpose). Do you do what you say, do you say what you do, and do you say why you are doing it? Understanding the company’s “why” is vital and well documented, but does your company articulate it, and then demonstrate their belief in it by following through with actions? In order to better understand if your vision is really a vision, I have constructed a simple “vision scorecard” based upon these 3 questions: Is your vision or purpose clearly identifiable? At it’s simplest level does it appear on your website in an accessible place, or at least do your investors know what you stand for? Is your vision conveyed in one sentence?