A family trip to Europa Park in Southern Germany led to an interesting discovery for me. How can new technology, in this case Virtual Reality (VR), be blended with the real world to enhance the consumer experience? Europa Park is a family owned amusement park, themed around European countries with rides and attractions for all ages and thrill seekers. It is also the “No 1” activity park in Europe according to Trip Advisor and is one of the largest too. Europa Park has introd

One of the Olympic values is that of respect; respect not only of other athletes and the umpires and officials, but also of gender, ethnicity, religion and in fact all human beings no matter how different they are from you. Respect is vital in our marketing world; a genuine respect for those people who ultimately pay our salaries – that is - our consumers, whoever they may be. Last night I witnessed what I would consider a lack of respect for a TV channel’s viewers, which was