Enhancing Consumer Experience - VR in the real world.
A family trip to Europa Park in Southern Germany led to an interesting discovery for me. How can new technology, in this case Virtual Reality (VR), be blended with the real world to enhance the consumer experience? Europa Park is a family owned amusement park, themed around European countries with rides and attractions for all ages and thrill seekers. It is also the “No 1” activity park in Europe according to Trip Advisor and is one of the largest too. Europa Park has introd