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Imagine a world where there were no banks yet your money was safe. Imagine that everything was super secure, you could trust anyone, even if you didn’t know them and that all this was cheaper – because of fewer middlemen! It’s coming: blockchain technology is here. I’ve been advising on marketing and branding in the fintech world for 3 years and recently have had many conversations with blockchain entrepreneurs. They have helped me understand how far reaching blockchain is and that it will challenge the way we think about many things, including branding. Blockchain technology is essentially a ledger of digital transactions spread across multiple computers which cannot be altered. The financ