Brilliant, Cynical or Stupid?
Full disclosure up front; in my long career at Nestlé I was rarely involved in the confectionery business, unless you count launching Polo mints in the Côte d’Ivoire or an early encounter with the Milky Bar Kid. That said I know very well how Nestlé operates and how decisions are taken, for better or worse! Last week Nestlé UK went public with a “relaunch” of Nestlé Rowntree’s oldest brand- Walnut Whip - as “Whip”…. without the walnut …. “for people who don’t like nuts” acco