Ok, so this is rotten English, but has it got your attention? We talk a lot about “what” your brand is and “how” it is presented. – but do we always remember the “why”? Brands that focus on the “why” build this into all their plans and activities. They succinctly answer key questions: why are we here? Why do customers buy our brand? Why do our consumers care about our brand? The features and benefits of a brand are then focused around the “why”. Volvo is a great example that

How many times have you heard someone say that branding is just a logo? Sure, the logo is important and needs to be well done, but what do you tell the designers - "I want a logo"? Where will they start? A brand is so much more than a logo. Your brand must encompass your values and personality and should resonate with your target consumer. The logo is a reflection of those values and should mean something - or come to mean something in the future. Your brand should help t