If you have something to say, say it. That’s what I tell my clients. Of course saying it in a succinct, relevant and engaging way is the challenge and where many brands require support. I’ve said before that a brand is so much more than a name or a logo, so a neat slogan that sums up what you want to say makes sense. The slogan can change over time, or be adapted for certain events – take a look at Bud Lite’s recent super bowl ad “You’re not just drinking beer, you’re buildin