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Is retailing as we know it dead?

Before the world changed, I went into a perfume retailer to buy some after shave for myself. They didn’t have my usual brand so I asked...

At least I hope so. The Christmas ads are here and each year I refrain from commenting on this retailer led self indulgence, but each...

Recently I was asked to speak at a packaging conference in Dubai, invited by the magazine and website PackagingMEA. Thinking about the...

Gillette's ad “the best men can be” has quite rightly caused much debate. However, as a marketing professional I would like to suggest...

In a world where marketers are obsessed with “just doing”, thinking has been pushed aside. Before we “do” anything we need to understand....

Imagine a world where there were no banks yet your money was safe. Imagine that everything was super secure, you could trust anyone, even...

Recently I had the privilege of a visiting speaker slot with a bright and lively group of Bachelor students at the HEG in Geneva. We...

I recently had the enjoyable task of putting together a short animation for GNUbiotics Sciences to explain the human microbiome and how...

My sister-in-law is a French teacher in a secondary school. Recently she was a little surprised to read a student’s translation as “une...

Full disclosure up front; in my long career at Nestlé I was rarely involved in the confectionery business, unless you count launching...

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