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Before the world changed, I went into a perfume retailer to buy some after shave for myself. They didn’t have my usual brand so I asked to sample and smell another brand from the same perfume house. I was told I couldn’t. I could not smell a perfume in a perfume shop. In the 21st century. What was the point of the shop I asked? Without the ability to smell the product I would be better off to go online and buy my preferred brand. Which is what I did. A lost sale and a lost customer – forever. I was missing the experience that was expected and should have been delivered. In this particular case an experience that cannot be delivered via the internet - smell. This (lack of) experience was a d