consumer | tba-v2-0

Recent Posts

Is retailing as we know it dead?

Free oranges from Sainsbury’s this Christmas!

Consumer-first packaging: Your brand's secret weapon. 3 Golden rules.

Tags

Why is “thinking” undervalued in marketing?

In a world where marketers are obsessed with “just doing”, thinking has been pushed aside. Before we “do” anything we need to understand....

Shocking News! Consumers haven't changed!

Recently I had the privilege of a visiting speaker slot with a bright and lively group of Bachelor students at the HEG in Geneva. We...

Do you see everything your consumer sees?

Reading Martin Lindstrom’s excellent book, Small Data, I am reminded of an example of how simple consumer observation blended with clear...

Blog: Blog