When advising clients I am often asked quite early on in the relationship what I consider to be the key challenges for branded goods and...

Summer has finally arrived and my teenage daughter approached me with a question: “Daddy, why can’t I convince my friends to come our...

I enjoy football, (soccer), I do, but only when played fluidly, cleanly and with passion. Some games in Euro 2016 have demonstrated...

I was doing a store check the other day and was reminded once again of the importance of colour. Sadly some brands don’t seem to get it. ...

I believe brands can transform lives. Am I exaggerating? No absolutely not! When we think about brands, they are all around us, and...

This has bugged me throughout my 30 years in marketing: sometimes called “The Chairman’s wife, (or husband!), syndrome”, the error of...

Reading Martin Lindstrom’s excellent book, Small Data, I am reminded of an example of how simple consumer observation blended with clear...

As the ski season in Europe draws to a close, I take a moment to reflect on an organisation with which I have become familiar thanks to...

Auto pilot, 100% Electric, zero emissions, ground breaking technology: all great reasons why we will buy a Tesla. I had the opportunity...

As you stroll down the aisles of your local supermarket these days, have you found your hand straying away from your normal food brands...