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    THE BRANDING
    AUTHORITY

    LOVE YOUR BRAND

    Recent Posts

    Is retailing as we know it dead?

    Is retailing as we know it dead?

    Free oranges from Sainsbury’s this Christmas!

    Free oranges from Sainsbury’s this Christmas!

    Consumer-first packaging: Your brand's secret weapon. 3 Golden rules.

    Consumer-first packaging: Your brand's secret weapon. 3 Golden rules.

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    3 disruptors for brand builders

    3 disruptors for brand builders

    When advising clients I am often asked quite early on in the relationship what I consider to be the key challenges for branded goods and ...
    My beach is better than your beach!

    My beach is better than your beach!

    Summer has finally arrived and my teenage daughter approached me with a question: “Daddy, why can’t I convince my friends to come our loc...
    Ripped shirts, punctured balls and missed marketing opportunities!

    Ripped shirts, punctured balls and missed marketing opportunities!

    I enjoy football, (soccer), I do, but only when played fluidly, cleanly and with passion. Some games in Euro 2016 have demonstrated that...
    Do you get out enough?

    Do you get out enough?

    I was doing a store check the other day and was reminded once again of the importance of colour. Sadly some brands don’t seem to get it. ...
    Brands transform lives!

    Brands transform lives!

    I believe brands can transform lives. Am I exaggerating? No absolutely not! When we think about brands, they are all around us, and ma...
    It's not about you!

    It's not about you!

    This has bugged me throughout my 30 years in marketing: sometimes called “The Chairman’s wife, (or husband!), syndrome”, the error of th...
    Do you see everything your consumer sees?

    Do you see everything your consumer sees?

    Reading Martin Lindstrom’s excellent book, Small Data, I am reminded of an example of how simple consumer observation blended with clear ...
    Why Colour Counts.

    Why Colour Counts.

    As the ski season in Europe draws to a close, I take a moment to reflect on an organisation with which I have become familiar thanks to m...
    Tesla will win – but it’s not why you think!

    Tesla will win – but it’s not why you think!

    Auto pilot, 100% Electric, zero emissions, ground breaking technology: all great reasons why we will buy a Tesla. I had the opportunity t...
    Barnacles on the hull of the big brand supertanker?

    Barnacles on the hull of the big brand supertanker?

    As you stroll down the aisles of your local supermarket these days, have you found your hand straying away from your normal food brands a...
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