Beyond storytelling lies the creation of a brand myth or legend, at the execution of which some brands in the luxury category excel. Let...

Branded ingredients or components have been around for years. One only has to look at the emergence of the aspartame market in the...

If you have something to say, say it. That’s what I tell my clients. Of course saying it in a succinct, relevant and engaging way is the...

I was asked recently what my greatest hope for the future of the world was and this is how I answered: “More trust, more tolerance and a...

Just how important is the geopolitical history in influencing consumer behaviours and attitude today? I spent 3 years in Moscow in 2000...

I have recently researched around 30 start-ups in the biotech space and was quite shocked with what I found. Only 3 of those companies I...

We often use architectural metaphors to explain branding and marketing. We build brands, we bridge gaps and we construct plans. I have...

Take a look at your company’s vision (often called mission or purpose). Do you do what you say, do you say what you do, and do you say...

A family trip to Europa Park in Southern Germany led to an interesting discovery for me. How can new technology, in this case Virtual...

One of the Olympic values is that of respect; respect not only of other athletes and the umpires and officials, but also of gender,...