Branded ingredients or components have been around for years. One only has to look at the emergence of the aspartame market in the...

If you have something to say, say it. That’s what I tell my clients. Of course saying it in a succinct, relevant and engaging way is the...

Just how important is the geopolitical history in influencing consumer behaviours and attitude today? I spent 3 years in Moscow in 2000...

I have recently researched around 30 start-ups in the biotech space and was quite shocked with what I found. Only 3 of those companies I...

We often use architectural metaphors to explain branding and marketing. We build brands, we bridge gaps and we construct plans. I have...

Take a look at your company’s vision (often called mission or purpose). Do you do what you say, do you say what you do, and do you say...

One of the Olympic values is that of respect; respect not only of other athletes and the umpires and officials, but also of gender,...

When advising clients I am often asked quite early on in the relationship what I consider to be the key challenges for branded goods and...

Summer has finally arrived and my teenage daughter approached me with a question: “Daddy, why can’t I convince my friends to come our...

I enjoy football, (soccer), I do, but only when played fluidly, cleanly and with passion. Some games in Euro 2016 have demonstrated...